Causality Engine

About

Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales. Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero. This causes marketers to systematically overspend on bottom-funnel channels and underfund the ones that create demand. Ca